ABC is going above and beyond to promote their fall lineup. What a power PR move this network is pulling! TV Guide will hit newsstands this Thursday and it will feature only advertising from ABC!
Not stopping with the basics; the new issue will carry 21 advertising pages for ABC, including brand and tune-in messages as well as a DVD promoting the network’s fall programming lineup.
According to J. Scott Crystal, president of TV Guide, “This marks the first time the magazine will have a single-sponsor issue in its 55-year history.”
Think about all of the FREE publicity this PR move adds to their AD campaign. Wow, I never knew they had it in them. Great job ABC!