Alford & Hoff products are developed using a proprietary Sirtuin-Activating Complex (SIR2stac Complex), the latest in anti-aging breakthrough biotechnology. The Complex is a unique blend of antioxidants, vitamins, amino acids, minerals and Sirtuin Activators that help reduce the appearance of fine lines and wrinkles. Sirtuins (youth proteins) are proven to promote cell longevity and revitalize skin.
The collection offers a diverse range of seven high-performance, technologically advanced skin care products for men who want serious results with luxury formulations, offering today’s man a revolutionary approach to skin care for a lifetime of results and peak performance.
Founder Barry Alford of the men’s line Alford & Hoff Photo credits Alford & Hoff
THINK: LUXURY MENS’S FRAGRANCE LAUNCHING AT NORDSTROM AND HARRODS
WHAT IT IS: Crafted by world-class Perfumer Rodrigo Flores-Roux of Givaudan, Alford & Hoff Eau de Toilette crafted with over 95 ingredients for the new generation man: a juxtaposition of light and dark, clarity and richness, texture and polish. Alford & Hoff EDT is a modern scent, containing only the finest ingredients, luxurious and fresh on the top with aromatic citrus and intoxicating herbs. Smooth with an ultra-sexy core that consists of a drop of sweet rum leading into a core of rare oils, absolutes, addictive vanilla and tonka bean. The long lasting background of molten amber poured over weathered leather and soft suede provides a unique combination of notes and accords that will please the senses.
Chandler Burr, The New York Times perfume critic, gave Alford & Hoff EDT 4 stars and described the fragrance as “Alford & Hoff is one of Flores-Roux’s best scents…This scent is smart. It’s attractive, it has something to say.”
WHAT IT COSTS: Eau de Toilet 3.4oz $95.00
WHERE TO FIND IT: Select Nordstrom Doors, Nordstrom.com and alfordandhoff.com
BACKGROUND: “Alford & Hoff is a men’s skin care collection that meets the needs of today’s modern man” – Alford & Hoff the brand was created by former Arizona State University athletes, Barry Alford and Jefferson Hoffman, two successful entrepreneurs with a deep understanding of the rewards of peak performance. Recognizing a void in the market for men’s luxury skin care, they set out to create a lifestyle brand directed at the “New Generation of Men.” The Alford & Hoff consumer embraces his style, confidence and sophistication.