Baccarat Hotel NY introduces a luxury PR campaign based on history and experience. Baccarat Hotels & Resorts launched in March 2015 with the opening of its flagship New York property, followed by Rabat, Morocco, in 2016, with additional openings in Dubai and Doha over the course of the next several years. Baccarat debuted The Heritage Experience, designed to give guests who value perfection a truly once-in-a-lifetime journey steeped in the history of Baccarat. This exclusive experience has been designed to immerse guests in the legend of Baccarat, which represents more than 250 years of history and modernity.
For this luxury PR media campaign the price of the experience is $300,000, which includes private aviation, five-star accommodations, airport transfers and meals and the activities included in the below itinerary. The experience covers 11 nights and 12 days.
Baccarat Hotel NY
The Heritage Experience traverses three continents and highlights destinations that have played a unique role in the history of Baccarat crystal. The trip begins at the first-ever Baccarat Hotel New York, which brings the brand to life in a dazzling setting encompassing fine dining, shopping, and the excitement of New York City. From there, guests jet off to France to experience the rarefied Maison Baccarat and a trip to the Baccarat manufacturing house to meet Baccarat artisans – the finest crystal craftsmen in the world. Additional trips to Istanbul, Moscow and Seoul round out the Heritage Experience and will help travelers understand the important role Baccarat has played in global capital cities.
Luxury History Experience Campaign
Baccarat Heritage Experience Itinerary
Guests will begin their voyage of discovery in New York at the first-ever Baccarat Hotel, which blends the essence of the legendary crystal brand with rich complex details that embody the city of New York. Upon arrival, guests will check in to the splendid Baccarat Suite, the hotel’s most sumptuous accommodation. Guests will then enjoy Afternoon Tea in the Grand Salon surrounded by exquisite Baccarat pieces. The first day will come to a close with an exclusive afterhours visit to Baccarat’s flagship boutique on Madison Avenue where they will enjoy a glass of champagne to start off an evening of exploring the stunning displays.
The second day will begin with a visit to the first and only Spa de La Mer in the world. The spa is a collaboration between the Baccarat Hotel and the ultra-prestigious skincare brand, La Mer. Guests will be able to sample, among other treatments, the bespoke La Mer Baccarat Facial. The multi-sensorial facial treatment offered exclusively on site will leave the skin flawless and radiant. At the end of this very relaxed day, dinner will be served at the hotel’s esteemed restaurant, Chevalier. Named after the iconic creative director of the Maison, Chevalier offers an exclusive menu for two prepared by Executive Chef Shea Gallantecomplete with exquisite wine pairings.
The second leg of the journey will take guests to the origins of the illustrious brand. Guests will travel by private plane from New York to Paris. Upon arrival to the City of Light, they will be escorted to their hotel and will have the rest of the day at leisure.
On the first full day in Paris, guests will be chauffeured to Maison Baccarat. Originally the extraordinary residence of Marie Laure de Noailles, the Maison still holds echoes of conversations that took place amongst the most acclaimed artists and intellectuals of the twentieth century. From Jean Cocteau to Dali and Man Ray to Luchino Visconti: a witness to memorable moments of the world’s most significant history and culture. Guests will embark on a private tour of the Maison and Musée Baccarat by the Director of the Heritage Department. The Musée is home to major works created by Baccarat for World Fairs, Heads of State,Royal Courts and celebrities. The excursion will end with a private lunch in the Maison’s Cristal Room. In the afternoon a visit to the Louvre will allow further exploration into the world of Baccarat via the chandeliers in the apartments of the Duc de Morny and the dressing table of the Duchesse de Berry.
On the fifth day, guests will take a helicopter trip and travel to Lorraine, where Baccarat originated. On the same site where the manufacturer was founded in 1764, guests will have an opportunity to see the craftsmen at work during a tour of the factory. Many of Baccarat’s craftsman have earned the distinction of Meilleurs Ouvriers de France, which is an honor reserved for the best artisans in the craft. Afterwards, guests will lunch at the Chateau Baccarat, originally the residence of the General Manager of the factory. Following lunch they will be given a tour of the celebrated Baccarat archives, which preserve over 16,000 original drawings. The day will finish with a tour over the French countryside back to Paris.
Guests will then take a private flight from Paris to Istanbul to visit the palaces of Berlebey and Dolmabahce. The palaces are filled with Baccarat crystal, and most notably with chandeliers made bespoke in the colors loved by the sultans of the Ottoman Empire.
The journey continues with a private flight to Moscow to discover the very special relationship between Baccarat and the Russian royal family. Since 1867 when Alexander II saw Baccarat’s magnificent production for the Universal Exposition in Paris, the orders from Russia started to crowd Baccarat books. By the time Nicolas II became Czar an entire furnace of 1000 workers was reserved to prepare the orders for the Russian Court. It was for Nicolas II that Baccarat delivered the very first electric candelabra and the stunning Czar glass service, inclusive of a unique vodka glass created in the Maison’s iconic golden red color. The famous hue is obtained by adding 24 carat gold powder to the 540° clear crystal mix. Upon arrival, guests will be brought to their hotel and have the rest of the day at leisure.
On the first full day in the city, guests will tour Maison Baccarat Moscow. Appropriately located in the building that formerly housed the Czar pharmacy, the Maison is resplendent in Baccarat decorative objects perfectly complementing the splendor of the building. Lunch will be served in the Cristal Room with a bespoke menu created by French chef Michel Lentz.
From Moscow guests will fly to Japan on a private plane. Once in Tokyo they will visit the Marunouchi neighborhood with its sleek towers, designer shopping and smart cafés and begin to discover the strong link between Japan and Baccarat. After a visit to the boutique, the guests will be introduced to the B Bar experience, unique to Japan. In a refined and elegant atmosphere, highly trained bartenders serve cocktails, wine and champagne giving each guest the opportunity to taste their drinks in any Baccarat glass they might want to hold. Surrounded by exquisite Baccarat pieces, inspiring storytelling and lovely drinks, guest will live a truly unforgettable moment.
The last leg of the voyage will bring guests to Baccarat’s newest Maison in Seoul, South Korea. The day will begin with a private flight to Seoul, and upon arrival, guests will have an opportunity to explore Seoul at leisure.
The final full day begins with a VIP tour of Baccarat’s Maison in Seoul, which opened in December 2015. The Maison is a modern, refined Korean townhouse, with a mix of materials and styles in which an amazing selection of Baccarat crystal and the largest collection of Baccarat chandeliers in Asia is displayed. The contemporary architecture in metal, glass and concrete is softened by curtains, carpets, velvet armchairs and selected pieces of antique Korean art and furniture.
The Maison seamlessly blends the legendary history of the French brand with the culture of South Korea. Guests will finish the tour with Afternoon Tea in the Maison’s exquisite café.
Guests will return to New York City on a private flight, having lived a truly unique experience with the legendary luxury brand.
Pricing is based on double occupancy. Taxes and fees will apply. Experience must be booked 30 days in advance of expected departure and blackout dates may apply.