Best Luxury PR Campaigns: CIRCA and Ford

CIRCA, the leading international buyer of pre-owned jewelry, diamonds and watches recently partnered with Michael Jordan’s The Steak House N.Y.C. to share their expertise on scotches and watches with aspiring collectors.

Photo credit CIRCA

CIRCA Co-Founder Jeffrey Singer, an expert with more than 30 years of experience in the luxury jewelry industry, spoke about the top five most iconic men’s watches of modern times along with tips for building a world-class watch collection. Diageo Spirits’ Spike McClure, who is also known as the Master of Whisky, showcased the scotch pairings for these beloved timepieces while guests tried on the iconic watches, tasted the scotches and sampled hors d’oeuvres.

While guests sampled the pairings, Singer explained what each of the top five watches had in common, “The watches we’re showcasing tonight each demonstrate meticulous engineering, timeless designs and elegant craftsmanship. Each watch differs in appearance yet reflects the same iconic characteristics that make them some of the most recognizable timepieces of the modern era.” For more information, please visit www.circajewels.com or call 877-876-5493.

Ford unveils the Transit Skyliner Concept luxury van, illustrating the unlimited flexibility, versatility and capability of the all-new Transit, which goes on sale this summer.

 Ford Transit Skyliner – Photo credit Ford

Transit Skyliner embodies the spirit of luxury motor coaches and builds on the heritage of custom vans, showing how Ford Transit can be transformed to fit the needs of limousines and high-end transportation services as well as commercial fleets, shuttle providers and small-business owners. Inside, Transit Skyliner can transform into four dramatic modes – theater, business, reception and travel – with movable custom-designed “throne” seats that reposition automatically, controlled by a smartphone or tablet:

• Theater: Seats face the 52-inch retractable Stewart movie screen and recline for optimal cinematic viewing
• Business: Motorized table unfolds and leather-trimmed seats are gathered around it for face-to-face conversation
• Reception: Sliding door opens four feet wide and seats are arranged for easy entertaining while parked at an event
• Travel: Passengers can adjust their reclining seats and retractable footrests for ultimate comfort and solitude

The entire interior – from seats to LED mood lighting – is integrated into a Crestron automation system controlled through a smartphone or tablet. The entertainment system also features Focal Utopia 7.2 surround sound with speakers handmade in France specifically for Transit Skyliner, a KVH DIRECTV satellite for HD TV and a Kaleidescape media server with storage space equivalent to more than 300 Blu-ray movies or more than 1,000 DVDs. Refreshments can be served from Transit Skyliner’s built-in bar. Matching custom luggage complements the vehicle’s one-of-a-kind leather-trimmed seats.

For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.