Luxury Brand Digital Marketing Portal
When it comes to luxury marketing the right target audience is a maker or breaker. So who is spending and who is holding back? Well, meet the HENRYs they are the High Earners Not Rich Yet. who by the numbers make up 80 percent of the affluent consumer segment. While the typical HENRY consumer …
Luxury is a perception and building brand value is the element to sustainability. The luxury brand report card is out and Louis Vuitton’s number one position could be a luxury learning lesson for all. Millward Brown presents the BrandZ top 100 and our focus is of course on the Top 10 Luxury Brands. 1 Louis …
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