Luxury Brand Digital Marketing Portal
The Peninsula Chicago turns ten today, and in the first decade of the 21st century the hotel has quickly established itself amongst the finest in the world. Peninsula is without a doubt one of the marquee hospitality brands in human history, but what is surprising, given its big reputation, is how small it is. The …
The pressure is on for hotel PRs to achieve more than brand exposure, with campaigns now expected to drive footfall and increase revenue. At this month’s roundtable, luxury hotel PRs debate the challenges they face and the potential opportunities for creativity. There was someone missing from this month’s Hotelier roundtable; a man. Six glamorous women, …
Paris Hotel Fouquet’s Barrière proves that luxury hotels can also be green. Hotel Fouquet’s Barrière has remained a member of The Leading Hotels of the World since 2006, as well as Leading Spas of the World since 2008. Certified by LECS (Luxury Eco Certification Standards) by the international organization Sustainable Travel International, Hotel Fouquet’s Barrière …
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