Luxury Brand Digital Marketing Portal
If you don’t think luxury brand social media management is important you might not feel that way after hearing this. You see luxury brand formerly known as YSL recently decided to use the name Saint Laurent Paris. It sounds and looks good on paper right? Well, it seems fans of the luxury brand were not …
On the celebrated Place Vendôme in Paris, the newest in Jewels is the world’s largest in bags – July 3rd 2012, Louis Vuitton launched their first boutique entirely dedicated to fine jewelry and timepieces at the prestigious Place Vendôme in Paris. To mark the occasion, Kirsten Dunst, Sofia Coppola and Catherine Deneuve came together as …
All eyes are on China’s new emerging luxury brands on the rise and making big names. Smart luxury PR move for Chinese luxury brands who focus on China’s culture. Why not, they have an insider advantage and the entire world is looking to China to lead the luxury market. So who is leading the pack …
For luxury brands infographics is the best way to tell a brand story. Which is why this snapshot of Zeitgeist’s Infographic chart represents the best identification for luxury brand appeal in social media. The main point is to drive that luxury shoppers do use the web. It has been perceived that luxury shoppers preferred an …
As the popularity of luxury brands grow so is the demand for luxury counterfeit products. Not taking the rise of fake imposters lightly luxury brands are fighting back to protect brand credibility. Luxury brands have always depended on exclusive consumer relationships to combat counterfeit demands. Now that more luxury brands are open to online …
Luxury is a perception and building brand value is the element to sustainability. The luxury brand report card is out and Louis Vuitton’s number one position could be a luxury learning lesson for all. Millward Brown presents the BrandZ top 100 and our focus is of course on the Top 10 Luxury Brands. 1 Louis …
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