Luxury Brand Digital Marketing Portal
The luxury brands with the deepest pockets are wowing Chinese luxury consumers. However, the problem is that many luxury brands are not able to keep up because of the expensive demands of China’s ultra rich. The target is on those who spend more than around $158,000k on luxury goods and services. So what fancies the …
Most of us might not think of Costco as a luxury brand. However, with their ability to influence consumers to purchase high end luxury goods for less they rule this niche market. Hats off to Costco many attempted to venture into the luxury for less niche but did not strike gold. What makes Costco so …
These are the most powerful luxury brands in China. Why? Because they are the top 50 most searched for luxury brands in China. Consumer search remains the most significant source of brand recognition and credibility. Online digital identity is the foremost important branding approach for any luxury brand. The need for exclusivity is no longer …
If you are still not considering targeting Africa’s luxury market you may be leaving money on the table. No question Asia and India are the top two luxury consumer markets to capture. However, Africa is an untapped goldmine and smart luxury brands who venture first can increase profit earning. This is not news to Ermenegildo …
The launch of NKILI reminds us of everything exceptionally pretty. For good reason because NKILI means “Seeing Beautiful Things” and plans to take women’s luxury shirt to the next level. The brand concept is that the shirt is the single most important garment in a wardrobe. A luxury PR statement that delivers a message and …
It’s getting closer and closer to the most treasured gift giving day on the planet. Mother’s Day! A day that no consumer holds back on cost because nothing is too good for mom. For luxury retailers right now is the ultimate time to generate exposure for Mother’s Day gift giving ideas. The more luxury …
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