Luxury Brand Digital Marketing Portal
The word is out that Rolls-Royce is planning on targeting the younger generation of wealthy consumers. I must admit when I think of Rolls-Royce I don’t traditionally think of cool or even a younger wealthy driver for that matter. However, with the right strategic planning and approach the concept could be a favorable one. Rolls-Royce …
Wellness is a major concern these days and Westin Hotels & Resorts is taking health seriously. The hotel plans to offer a selection of SuperFoods-inspired Mojito cocktails at more than 70 properties across North America. Francesco Lafranconi, Director of Mixology for Southern Wine & Spirits of America, Inc. created the summer cocktails exclusively for Westin …
Continuing to capture the beauty and essence of high profile British beauties is what Burberry has mastered.
This is where knowing your target audiences really matters most. Who will buy the luxury goods and products you want to offer? Well, ZMC has a smart approach for its luxury car accessory brand Anjuny for eyeing the China luxury market. A smart PR move and concept. Offering a Swarovski crystal covered “Smart” convertible. The …
Luxury brands that offer high-end products and services have a lot to celebrate right now even in a recession. It seems that their target audiences are still spending and buying high-end brands. That’s right wealthy shoppers are not cutting back on making high-end brand purchases. During the Global Luxury Summit on Tuesday Chief Executive Mohammed …
For luxury brands the future is mobile. For all top luxury brands a presence in iPad and iPhone will be essential to drive creditability. However, most of the top luxury brands in the world have a major problem when it comes to meeting the technology requirements that Apple has set for mobile devices. They simply …
You must be logged in to post a comment.