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Happy Bubble Wrap Appreciation Day 2010! Because this Monday is the last one in January is why we are celebrating bubble wrap today, the official day is always celebrated the last Monday in January. You remember bubble wrap, that fun stuff you had to have loved popping as a kid. I know I did. “Spirit …

The decision for Royal Caribbean to return to scheduled stops in Ladadee, Haiti is being debated by PR Pros everywhere. Some PR people are in favor because of the support that Royal Caribbean is pledging to provide to Haiti and others are totally against it because of the damaging message it sends. Even with the …

What happens to their celebrity brand if Angelina Jolie and Brad Pitt actually do split? They are branded as the world’s most beautiful couple Brangelina. However, both celebrities are mega stars and have built sustainable branding empires. So it is safe to say that both of their popularities will continue to soar even more so …

There seem to be a lot of journalist these days crossing over to the PR profession. I guess with the cut backs at so many media outlets reporters are turning into pitch people? The major problem I have is that reporters suck at pitching newsworthy stories. I finally said it, somebody had to! Now these …

No secret banks big and small are cutting back on lending. For 2010 the credit crunch will be even tighter for commercial real estate projects. This comes as bad news and possibly the worst time for commercial developers who will likely in 2010 experience the exact same foreclosure crisis faced by homeowners nationwide. What can …