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One can not dispute that Gucci is a master at building credibility for luxury perception. Constantly developing brand awareness to create a sustainable brand through media credibility representing the best of luxury. Where Gucci recognizes the strength of creating luxury PR publicity many luxury brands often fall short. The world’s most expensive belt comes from …

This picture has started an outcry of controversies for the already troubled fashion industry. Ralph Lauren is receiving tons of harsh media criticism for the appearance of model Flippa Hamilton. Now just looking at this picture takes us back to what models looked like in the 80s. Was this a smart or bad PR move …

Special Report While most affluent Americans may have never ever even heard of a prepaid debt alternative until now. However, the NY Times is reporting that prepaid cards known as re-loadable cards are among the consumer banking industry’s fastest growing products. What is it, what is it? A prepaid card is pay as you go …

Most luxury brands simply don’t understand how to engage audiences in social media. So when people ask me how did we build a strong following of over 3000 plus followers tweeting about 99% luxury PR? Certainly the subject of luxury PR may not be what you would think a lot of people on Twitter will …

The cultural of luxury is the perception of demand that marketers manage to create. For celebrities a birthday celebration often presents an opportunity to see inside a lifestyle cultural. How do you celebrate the birthday for one of the world’s most celebrated Hip Hop artist? Lil Wayne a Grammy Award winning rapper received a special …

The reason Burberry most likely has more Facebook fans than any other luxury brand may be their digital media savvy moves. Often the biggest request that I hear from luxury brands is that they want to attract a stronger following online. Particularly luxury brands are seeking to target Twitter and Facebook audiences. Right now Twitter …