In the middle of the credit crunch, mortgage meltdown, and foreclosure crisis there is one demand. That demand is exclusive! High-end luxury has always been known as rare and one of a kind. Marketers who want to not only exist during but survive the economic downturn should focus on exclusive luxury.
How do you target and meet the demands of high-end luxury consumers? It should be done exclusively, somewhat like a V.I.P status. Giving them what they want on exclusive terms and with exceptional customer service.
Luxury is a perception so create a branding image that is focused on exclusive offerings. This gives your marketing an advantage to target high-end luxury consumers that seek your services with exceptional benefits.