When did I miss that dressing teenage girls like college girls or fashion models was in? Kimora Lee Simmons brags about how fabulous her life is and how everything she touches turns fabulous. Sorry to report, not this time!

We reported earlier on the Fabulosity launch party, read more here. While the Fabulosity line was developed for JCPenny at a lower price point. The concept is being built around image to establish a brand by name only. Leading to what is at the probe of the luxury industry problems with fakes “knockoffs” being able to exist because brands are not establishing more than just an image or name brand. Read our report on what the luxury industry needs to do about this.

The Fabulosity media campaign provides no sustainability and no clear education on the product line. Moreover, I wonder if they have correctly identified or defined their audience? This is a piece from the Fabulosity line that they are suggesting that teenage girls should wear. No wonder New York Magazine called the line inappropriate (as we mentioned in our coverage of the Fabulosity launch party).

We found this marketing piece promoting the Fabulosity launch:

Kimora Lee Simmons recently launched her new line of fashion, Fabulosity, available at JCPenney. Fabulosity mixes high fashion with urban culture to create a fun new style. The new line features tees, knit tops and sweaters, jeans, skirts and dresses, as well as hoodies, jackets and outerwear – all at affordable prices. Kimora Lee Simmons’ line represents everything that is feminine and fun, glitzy and glamorous, sensuous and sumptuous.

Sounds a little over the top? No, that is only fitting for Kimora.

Now, my problem is that the media campaign for Fabulosity is so weak that it appears as a Baby Phat knockoff. When brands (Kimora is the brand in this case) seek to launch media campaigns for products that are creations from luxury brands they must establish more than image.

This is my view and I am sticking to it!

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