That is no misprint, I plan to reveal how you can target China’s ultra wealthy from anywhere in the world. For the luxury market in China 2014, indeed was a significant game changer. However, targeting Chinese luxury consumers is still a smart move because economic development continues to grow at a fast pace in this country. There are some factors where luxury brands and retailers will need to shift their focus to capitalize on targeting China’s ultra wealthy. Additionally, the Chinese middle class presents new opportunity for affordable luxury offerings.
photo credit Shanghai Tang
If “you” own an emerging luxury brand “anywhere” in the world and feel like China’s luxury market is out of reach …. Think again, it’s because of major luxury brands failure to embrace e-commerce over fear it will damage exclusivity for in-store experiences which has created an opening for emerging luxury brands. This is especially beneficial for the China luxury market even with other elements and factors impacting this industry.
While it is no secret that government corruption and extremely high tariffs have resulted in the slowing of luxury spending in China’s mainland. Where the domestic luxury market growth in China actually sunk to disbelief of 1% percent. Don’t view this information as a reason to avoid the Chinese luxury industry. In fact, if you do have an high-end or affordable luxury offering it would be a very smart move to target China’s luxury market. A prime target audience for luxury goods, accessible luxury, luxury homes, luxury cars, luxury anything!
photo credit Shanghai Tang
Spending has not stopped among Chinese luxury consumers! It’s been just the opposite… China’s luxury consumers simply enjoy spending oversees where they can avoid government anti-corruption watch and high tariffs.
China’s Luxury Market In 2015
How can luxury brands, emerging or premium brands target China’s luxury market in 2015?
photo credit Shanghai Tang
1. Engage China’s luxury market by targeting Chinese wealthy and middle class consumers.
For 2015, most of China’s luxury market spending will slow in the mainland while increasing across the world. The year of 2015 will be the prime time to target China’s luxury market.
2. Focus on e-commerce by offering Chinese luxury consumers to shop and purchase luxury online.
Alibaba presents an Tmall platform ideal for high-end luxury brands. While some drawbacks for luxury brands is that their Tmall platform is not exclusive enough and too mass market targeting Chinese luxury consumers only interested in discount bargains.
An alternative solution to Alibaba is JD.com (which both platforms are still excellent choices for e-commerce technology to target China’s luxury market). However, JD.com will allow for luxury goods to be sold directly through WeChat. Whereas with Alibaba the setup of Tmall shops allows purchases only through an outbound link.
3. Become sponsor partners for travel mobile apps and digital magazines on newsstands to reach Chinese luxury consumers.
Note: Apple’s newsstand is by far the best platform for targeting luxury consumers worldwide.
China’s luxury market will be more interested in quality of enhancement experiences over only luxury goods in 2015. The need to spend for luxury travel, art, and antiques will vastly increase among Chinese luxury consumers in 2015 and beyond.
City Guide Wiki Miami is an mobile app exclusively to Apple’s App Store and iTunes worldwide. Having great popularity in China, luxury brands may sponsor City Guide Wiki Miami to reach China’s luxury market. For more information please contact info@uplymedia.com .
Additionally, Uply Media presents a variety of mobile apps available on Apple iOS and Google Play for sponsorships to connect luxury brands to China’s luxury market as well as around the world. Uply Media’s monthly apps sponsorships for 2015 start at around $5,500.00.
4. Improve on strategic luxury branding for marketing brand awareness credibility from direct niche luxury media sources.
The best approach for luxury marketing targeting China’s luxury consumers and all luxury shoppers will be through credible luxury media platforms. In 2015, expect an shift from SEO, content marketing firms and social media outlets to luxury brands building direct media relationships. Expanding direct relationships with luxury blogs, portals, apps, etc.
Top bloggers focusing on China’s luxury market through sponsorship giveaways will be in hot demand for 2015. Luxury brands and blogs, apps, etc will learn how to collaborate on sponsorships. Luxury brands must learn to view luxury bloggers or luxury portals as luxury media outlets by paying the same amounts as they pay out to SEO, advertising, public relations, consulting, and so on.
The value of influence affiliations in 2015 will overtake social media and advertising when it comes to selling luxury goods.
5. Go mobile by meeting Chinese luxury consumers where they like to be engaged most.
It’s official Chinese luxury consumers use mobile devices more than PCs. Mobile messaging and chat will be the ultimate media outlet to engage Chinese luxury consumers in 2015 and beyond. WeChat the in demand Chinese mobile messaging and chat app now has over 468 million monthly users. It is evident that 2015 will be the top year to convert Chinese luxury shoppers through messaging and chat apps.
Free QR Barcode Reader China is a mobile app platform to connect with consumers through text message promotions and brand awareness engagement. By implementing strategies on how to use data science research luxury brands will improve credibility and exposure particularly in 2015 to generate more revenue.
One thing for certain if you need to increase revenue earnings through luxury goods China is a primary target market.
For assistance with luxury brand consulting and data science research to engage China’s luxury market please contact MosnarCommunications.com in confidence via ann@mosnarcommunications.com ,