These days much of all attention is vastly centered around Apple’s Smartwatch expected 2015 arrival. However, there is also another very important smartwatch that could shakeup the watch industry as the demands for smart watches increase around the world. Guess  has partnered with Martian Watches, a California based award-winning developer of fashionable smartwatches, to deliver a multi-function, fashion chic smartwatch line, designed to include models for men and women.  Based on its global best-selling style called RIGOR, this boldly styled smartwatch is powered by Martian technology that is updateable and replaceable to keep GUESS CONNECT watches fresh and relevant for years to come.

GUESS Watches launched its collection in 1983 with a line of men’s and women’s’ fashion watches.  Consistent with the GUESS image, the ever evolving watches appeal to young, fashion-driven consumers around the world. Distinguished as a CES 2015 Innovation Award Honoree, the new GUESS CONNECT watches Powered by Martian, was on display at the Martian Watches booth #70843 and in the CEA Innovation Showcase, both at the Sands Expo Center during the International CES event in Las Vegas, Nevada.

Guess Connect

The watches will be water resistant and will incorporate Martian’s Dual Mode functionality, simultaneously offering voice command functions via Classic Bluetooth while utilizing Bluetooth LE to provide hands-free and eyes-free notifications to the wrist from thousands of popular apps and programs.

The GUESS CONNECT smartwatches will uniquely house a fully-contained Martian module that sports a microphone and clear audio speaker.  It allows users to connect to their smartphone’s resident voice command app, so wearers can give voice commands, talk and listen, and respond to texts directly from the watch.  In addition, using the free iOS & Android App, users can customize which notifications are received on the watch, create unique vibration patterns to distinguish between alert types, and recall the most recent notifications with just a tap of the watch glass.

While fashion still drives most watch purchases today, GUESS recognizes the value and importance of also providing smart, high-tech value on the wrists of their young, sexy, and adventurous buyers.  The marriage of this fashion powerhouse with a leading smartwatch developer may become the first fashion smartwatch to be distributed through both the worldwide fashion watch channel and the consumer electronic channel.  For more  information visit www.guesswatches.com .

All photo credits GUESS