It's a sign of the times and affordable luxury is here to stay. The ultra luxury consumer has always been a special class of people and very few individuals can actually truly afford to make extravagant purchases. While it may be fun to dream about the most expensive items and services the majority of consumers simply can't afford to buy them.
This reality opened the door for a new kind of luxury shopper and one that would create a lifestyle experience in the luxury marketplace. The affordable luxury market has long been a lifestyle concept that enhances value through personalization experiences.
Holiday 2013 campaigns will shift from luxurious offerings to affordable luxury lifestyle engagements.
Photo credit TIFFANY & Co.
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