Sotheby’s International marketing plans for 2016 are in full swing….Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. When it comes to luxury marketing Sotheby’s International Realty Affiliates LLC plans to take their 2016 marketing program to the next level to reach a global audience of qualified luxury real estate consumers.
Sotheby’s International Marketing
Keeping in mind that content is king, the foundation of the 2016 Sotheby’s International Realty® marketing strategy is centered around content. The brand is committed to developing and curating content, with a heavy focus on video and delivering it in an omnichannel approach in order to create and maintain global brand recognition and awareness.
Sotheby’s International Realty will readily deliver its content through a variety of platforms such as its distinguished media partners, in both print and online, including: The New York Times, Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell, and Elle Décor, as well as the Google Display Network and Apple. In addition, the brand will share custom content on its newly-redesigned website, sothebysrealty.com, as well as its Extraordinary Living blog and across its rapidly growing social media channels.
The brand also will continue to work with Sotheby’s to produce Art & Home, the literary collaboration launched in 2014, designed to engage readers with sophisticated content related to the art and real estate worlds. The magazine consists of eight regional editions and has a distribution rate of 250,000 worldwide.
The Sotheby’s International Realty network currently has more than 18,000 sales associates located in approximately 825 offices in 61 countries and territories worldwide. Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.