In the world of fashion PR it is all about which celebrities are wearing your merchandise. And I guess Bravo wants to show what it takes to make it happen behind the scenes. Kell on Earth staring Kelly Cutrone will air on February 1st, 2010 at 10 p.m. ET/PT.

In preview clips Kelly brags about having the power to get merchandise for clients that she represents on celebrities. What we in PR call seeding celebrities, the hope is you will bite and go out to purchase the merchandise.

Dearest Kelly, how effective is this approach really today? Considering a smarter recession consumer and failing magazine sales.

Is the fashion PR industry really focused on building sustainability? Can’t wait to see Kell on Earh! Please watch so we can talk about it.

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