Luxury brand ambassador is a powerful statement of representation. Nowadays however, a brand ambassador can be anyone who has knowledge or can identify certain needs a brand is seeking. While the term is loosely used referring to commodity which covers all types of event staff, varying between trade show hosts, in store promotional members and street teams.
Luxury Brand Ambassador
Right now for the luxury sector, brand ambassador as a term has expanded beyond celebrity branding to self-branding or personal brand management. Professional figures such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have formed as an extension of the same concept, taking into account the requirements of every company.
Under Controversy
What happens when you select a luxury brand ambassador already under controversy?
TAG Heuer gave a clue that backlash could follow. Letting their loyal customers and fans know they were in support of their selection with #DontCrackUnderPressure, meaning this is their choice!
After all Yang Ying, better known as @angelababyct is considered to be like “China’s Kim Kardashian West” in a sense. Giving how successful Kim has been at Influencer marketing, this could be a perfect strategy.
Congrats, we love it!