St. Regis Hotels & Resorts, part of Starwood Hotels & Resorts, Inc. (NYSE: HOT), is delighted to unveil The Grand Tourista Bag by Jason Wu for St. Regis Hotels & Resorts inspired by today’s grand tour and designed with a new generation of luxury travelers in mind. Sophisticated, timeless and informed by the brand’s rich heritage, The Grand Tourista Bag marks Wu’s first product created exclusively for travel and the first accessory designed for the St. Regis brand. The Grand Tourista Bag will retail for $1,995 at www.stregis.com/boutique and www.jasonwustudio.com beginning in early December and will be available for pre-order at online luxury fashion retailer Moda Operandi beginning today on www.modaoperandi.com.
Alexa Chung leaving The St. Regis New York, carrying the new Grand Tourista Bag
designed by Jason Wu for St. Regis Hotels & Resorts. Photo credit: Sara Jaye Weiss
“I see St. Regis as both a classic and a modern name, which I feel is an apt description of my brand as well,” says St. Regis Connoisseur Jason Wu. “I am really excited to be part of a legacy that is rooted in impeccable style that can stand the test of time, and The Grand Tourista Bag reflects exactly that.”
The Grand Tourista Bag by Jason Wu for St. Regis Hotels & Resorts. Photo Credit: St. Regis
The Grand Tourista Bag by Jason Wu for St. Regis Hotels & Resorts is a sumptuous shoulder tote designed in a subtle black and white houndstooth pattern on structured canvas with elegant calf leather black trimming. The interior features two pouch pockets lined in viscose/silk grain in Wu’s signature grey color, perfectly-sized for tablets, e-books and a passport. St. Regis hallmarks are embossed on the interior’s leather trim and pay homage to the brand’s flagship hotel on 55th Street and 5th Avenue in New York, opened over a century ago by John Jacob Astor IV.
“Traveling the world to design, show and sell his collections, Jason Wu intimately understands the needs of luxury travelers today – a new generation that is increasingly staying with St. Regis around the world,” says Paul James, Global Brand Leader, St. Regis Hotels & Resorts. “As a hotel brand as international and informed as its guests, we are building our portfolio in destinations at the heart of the new grand tour itinerary and celebrating this concept with a travel bag that has both style and substance.”
For centuries, affluent travelers would go on a grand tour through Europe to collect experiences and cultivate knowledge. Today as culture, business and leisure intersect in destinations as diverse as Abu Dhabi, Aspen, and Sanya Yalong Bay a new global traveler has emerged: multi-national and cross-generational, mobile and jet-setting. St. Regis Hotels & Resorts is uniquely positioned to cater to the needs of this global elite, offering a distinct perspective on contemporary luxury informed by its own rich heritage. Nearly tripling the brand’s portfolio around the world in just five years, the St. Regis brand recently debuted hotels and resorts in Bal Harbour, Doha and Shenzhen with upcoming openings ranging from Mauritius and Jakarta to New Delhi and Chengdu. Celebrating this concept, St. Regis has created a package that offers guests an exceptional culinary experience and a special gift indicative of each destination on the new grand tour itinerary, featured on the brand’s special website, www.stregis.com/newgrandtour.com.
St. Regis has taken special care to partner with ambassadors who share the brand’s commitment to excellence and speak to the passions of its guests, while offering an authentic connection to the St. Regis heritage. Jason Wu joins Nacho Figueras as the brand’s second Connoisseur. The partnership with Wu, whose stylish supporters include Diane Kruger, Rachel Weisz and Reese Witherspoon, developed organically over the course of two years, when Wu showed his collection as a breakout designer at The St. Regis New York during S/S 2010 New York Fashion Week. Wu has attended many milestone events for the brand, including the recent grand opening of The St. Regis Bal Harbour Resort, and as a genuine brand enthusiast, Wu calls St. Regis home when he is traveling and entertaining.
Through its signature St. Regis Aficionado program, the St. Regis brand has created an opportunity for its global guests to style their wardrobe for the new grand tour itinerary with a limited-edition Grand Tourista Bag. St. Regis Aficionado events scheduled at St. Regis Hotels & Resorts around the world are open to all guests and can be reserved at www.stregis.com/aficionado. Additionally, Starwood Preferred Guest (SPG) offers SPG members direct access to bespoke experiences including the opportunity to meet St. Regis Connoisseur Jason Wu at the legendary St. Regis New York. Please visit www.spg.com/moments for more information.