BEAU JOIE Champagne Adds New Global Creative Director Mosnar Communications #LuxuryBrandPR

BEAU JOIE Champagne Adds New Global Creative Director

BEAU JOIE Champagne is known for combining supreme quality with impeccable, cutting-edge design, blending 60 % Pinot Noir and 40 % Chardonnay derived from grapes from Epernay, France. The unique patented bottle design features a copper casing and an innovative suit of armor that keeps the champagne colder longer and is created from second-generation copper scrap…

2018 Lexus LS Flagship

Lexus LS is making big moves in 2018, with the fifth generation of its groundbreaking sedan. Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Driving a Lexus is not a luxury car, it’s a luxury lifestyle….  Can reducing price points make a new better luxury…

Kardashian Jenner Sisters Our Family Calvin Klein Campaign Mosnar Communications

Kardashian-Jenner Sisters For Calvin Klein Our Family Campaign #MYCALVINS

Kardashian-Jenner Sisters star in the new Calvin Klein campaign making “Our Family” the center focus theme in #MYCALVINS. Expect luxury brands to now start following Calvin Klein, creating lifestyle themes for advertising campaigns with hashtag exposure. Kardashian-Jenner Sisters Whatever the Kardashian-Jenner Sisters do or go fans will follow. That means that everyone on the planet will…

Assouline Opening at The BAUERs Hotel

Creating a new an historic and intimate shopping experience, Assouline, the internationally renowned American publisher of luxury lifestyle literary works, is excited to announce the launch of its first boutique in Venice at the extravagant BAUERs Hotel.   About Assouline Renowned for its highly original graphic concept, Assouline creates the most sophisticated books in the world.…

Luxury PR Aluminum Body of the 2013 Range Rover Vehicle

Land Rover North America has teamed up with Architectural Digest and the New York-based design firm Hollwich Kushner (HWKN) to create a one-of-a-kind public art installation, inspired by the aluminum body of the 2013 Range Rover vehicle. The installation is on display now through Sunday, June 9, in New York City’s Meatpacking District. The public…

A Luxury Brand Must Have Brandlicity: Memoir Self Help Guide How To Brand A Business

Most new luxury brands will fail because they can’t penetrate the marketplace fast enough. In fact, about 50% of businesses fail in the first year and approximately 95% of businesses fail within five years. A greater problem for the CMO (Chief Marketing Officer) is that they often are out of touch with reality when it comes…