You would think that luxury brands would be seeking young and chic twenty-something models as brand representatives. Well, the trend is leading toward fab and sophisticated ladies redesigned as poster girls. No doubt this is one smart PR move for the luxury brands secure enough to dare such campaigns.
This new trend has some asking is 40 the new 30? Well, I sure hope so!
Julianne Moore for Bulgari, Claudia Schiffer for Salvatore Ferragamo, and Christy Turlington for Bally.