Could you seriously spot a luxury fake? If you had to identify a luxury brand fake from a counterfeit, do you think that you would be able to do so? I have seen some really and I mean really amazing luxury counterfeit products lately! With the best imposter or as the French say imposteur deception being distributed in India. So good in fact, if you did not know it was not the real thing you would not be able to tell the difference.
Why this is a big problem is because India remains a leading growing luxury market sector. The global luxury industry is valued at $320 billion and seven percent account for luxury counterfeit goods holding strong at $22 billion. For luxury brands India strikes at their profit earnings because troubling five percent of counterfeit goods account for India’s $8 billion dollar luxury industry.
Luxury counterfeit is not just an India problem it is a global problem. Importantly, over 80% percent of India’s luxury counterfeit goods come from China. Which China is still deemed somewhat as the top luxury market in the world. However, some of the best luxury fakes are distributed in India and the country has the best recognition for producing hard to detect luxury fakes.
Alarming, luxury counterfeit goods are expected to grow at a compounded annual growth rate of 40% to 45% percent till 2015. Which is why luxury brands must start creating brand awareness to build their credibility to sustain relevant.
Photo Credit PRADA
- Handbags
- Watches
- Shoes
- Clothes
- Hats
- Sunglasses
- Perfume
- Jewellery
Right now luxury brands have to make communications a top priority. Luxury content marketing should be devoted to educating luxury consumers on authentic awareness and brand heritage. Even emerging luxury brands should take the same approach. The importance of brand awareness must be highlighted through strategic co-branding relationships. Luxury content marketing must be delivered from influential luxury platforms because luxury consumers are technology savvy.
Brand awareness is the connection that affluent customers demand to have with luxury brands. To defeat copycats luxury brands must create superior luxury content marketing strategies to further remain credible to their desired target audiences. It will take much more than just typical social media campaigns. Engagement building must include clever planning and approach to deliver the message to the best matched target audiences.
Luxury is not for the masses and it is still an exclusive element that must be courted.
If you would like assistance with luxury content marketing and promotions please contact MosnarCommunications.com in confidence via postmaster@mosnarcommunications.com or call (404) 696-4833, in trust.