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Hack How Beyoncé Elevates Creative Control In Ivy Park #HackHowBeyoncé

Sponsored Feature By now everyone on the planet knows that Beyoncé is launching Ivy Park on April 14. 2016 and the celebrity support is going to be fanfare insane….anticipate Ivy Park breaking the Internet with clothes on! Not just the Internet Ivy Park could possibly break the “Phablet” smartphone, that’s how huge this launch is …

Valentino Luxury Brand Campaigns Flaunting Black Hair Envy #WhiteGirlsWearingNaturalHair

So black hair magic has arrived at Valentino for their much anticipated spring/ summer and pre-fall 2016 collections. Certainly they did not disappoint by featuring natural hair as the highlight centerpiece in luxury brand campaigns. Even with criticism the Valentino white models are rocking the hottest African hairstyles. A movement in America among black females …

NetBase Study Evaluates Luxury Brands Social Media Perception

photo credit Tory Burch Resort 2015 If it is true that theory guides research “which it is” every luxury brand should evaluate their social media perception. It’s still a major debate among luxury brands “to do social media” or not. I must first personally express that paid social media influence never returns the same brand awareness …