Photo credit Aisle 8
Lauren Stevenson and Virginia Norris have launched Aisle 8, the hot new PR agency on the block. Already has an impressive list of clients including Nowness, VeryExclusive.co.uk, STYLEBOP.com, Covetique.com, and One for the Boys.
Aisle 8 approach will be to offer their target audience of UK and global consumers assistance to build brands in the digital space.
According to fashionunited.co.uk Stevenson revealed “In today’s tech space, PR has completely changed. The lines have blurred between the channels into what is simply a digital conversation on a global scale.”
“We bridge the gap between digital marketing and traditional PR, marrying our relationships with influencers and the media, with our understanding and experience of digital marketing for e-commerce, where the ROI is clear to see.”
As the former head of PR and communications for Harrods, Stevenson held down the responsibility for pioneering the Digital Style Summit. Her background of experience included overseeing global PR, social media, and communications.
Before launching Aisle 8 along with Stevenson, Norris was the head of global public relations for Whistles for the last five years. Her responsibility was to oversee the international launch of the e-commerce site as well as the menswear offering.
We can expect to see many great things from Aisle 8…. Stay tuned.