This week was all about being rare! Luxury is exclusive and being rare is a major attraction for a selling point. Christie’s has done it again, always raising the bar and standards for promoting luxury auctions.

All eyes will be on Christie’s fall Hong Kong sale that is set for December 2009. The object of attraction will be a rare 5-carat pink diamond. The auction is anticipated to make history which the stone is expected to bring in near world record prices.

The target audience will be top Asian jewelry collectors.

According to Reuters Life
!, the stone is set in a so-called “cushion-cut” ring by famed jewellers Graff Diamonds, is expected to fetch between $5-$7 million, in reach of the current world auction record for a pink diamond — a 19.66-carat stone that sold in Geneva for $7.4 million in 1994.

“There are pink diamonds and then there are pink diamonds,” said Francois Curiel, the international head of Christie’s jewelry department. “It is extremely rare for a stone of such top quality to appear on the market with top notes in color, cut, clarity and carat weight. This 5-carat vivid pink gem combines the best of all criteria,” Curiel added.

At an auction in Glasgow a rare single bottle of whisky was sold for £11,750!

According to BBC News UK, The 50-year-old Macallan, a bottling of three casks distilled between 1926 and 1928, sold to a private collector in California at McTear’s auctioneers. It is the most expensive bottle sold this year and the most expensive 50-year-old bottle of Macallan ever sold.

The auction of collectable whiskies saw 574 lots sold for a total of almost £155,000, making it the largest sale of its kind in the world.

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