Nielsen Holdings plc is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance.
Nielsen 10th Annual Automotive Advertising Awards celebrates the most effective automotive ads that aired during 2015. Dodge’s “Wisdom” spot was crowned Automotive Ad of the Year. The ad features an emotional montage of interviews with centenarians describing what they have learned in life juxtaposed with images of a Dodge Challenger and the tag line “You learn a lot in 100 years.” The ad was created in celebration of the brand’s 100th anniversary.
Luxury Campaign of the Year: Mercedes-Benz Motors for its “Fable” ad is the big luxury winner.
These awards are unique since the panelists respond based on what they watched in a natural environment (as opposed to a clinical research environment), the results reflect real-life reaction to and memory of television commercials. Nielsen issues surveys for all national commercials within its covered dayparts and networks.