Mikimoto digital campaign aims to change the world’s perception of pearls. The world-renowned jeweler known for pioneering the art and science of pearl culturing, in partnership with its Digital Agency of Record (AOR), Rokkan introduces a series of highly stylized films, “Explore The Original” in the United States with support through paid social.
Mikimoto is recognized as the world leader and foremost producer of the finest quality cultured pearl jewelry. Company founder Kokichi Mikimoto was the first person to develop a technique for the cultivation of pearls in 1893, which is still in use today. The company is internationally recognized for its product design, superior craftsmanship and strict quality control. Mikimoto’s American retail stores are located on Fifth Avenue, New York; Beverly Wilshire, Beverly Hills; South Coast Plaza, Costa Mesa and The Shops at Crystals, Las Vegas. Mikimoto is also sold at select fine jewelers nationwide. International locations include Tokyo; New Bond Street, London; Place Vendome, Paris; and Hong Kong.
Mikimoto
The “Explore The Original” films are available on Instagram and Facebook. For more information about Mikimoto, please visit www.Mikimoto.com.
With 123 years of history, the Mikimoto name has become synonymous with cultured pearls and is a symbol of Japanese culture throughout the world. Mikimoto was one of the first Japanese brands to expand into international markets, with boutiques now open across the United States, United Kingdom, France, Singapore, and China, among many other countries. With this new campaign, Mikimoto intends to celebrate the evolving Mikimoto Woman and showcase the difference between owning and being a treasure.
The “Explore The Original” campaign is comprised of four films, all produced by Rokkan, including three 15-second films set in New York, Paris and Tokyo, and one long-form film that ties all three locations together. In these films, we learn that the Mikimoto Woman is surprisingly different from who we expect a pearl wearer to be—there’s no cashmere twinset in sight. But just like she doesn’t conform to expectations, she doesn’t wear her pearls in the traditional way.
These films will be shared via paid social placements on Instagram and Facebook, with the Rokkan media team also handling the paid placements on behalf of Mikimoto. As Mikimoto’s Digital AOR, Rokkan has also been essential to reimagining the Mikimoto websites, and will be showcasing the “Explore The Original” messaging via the brand’s homepage to raise further campaign awareness and encourage visitors to shop the collections.
Rokkan, a partner for brave change, takes its name from the Japanese word for “the sixth sense,” bringing intuition to research and strategy to help brands create data-driven and highly creative storytelling, social engagement, customer experience and e-commerce. Founded in 2000, Rokkan has grown from a three-person startup into an innovation outlier within the Publicis Groupe. With offices in New York, Chicago, Los Angeles and Singapore, Rokkan leverages a unique and nimble approach that blends strategy, storytelling, and technology for outstanding results. Clients include American Express, Cadillac, Hallmark, JetBlue Airways, Purina Nestle, Samsung and Veuve Clicquot.
For more information visit www.rokkan.com, or follow @Rokkan, on FB and Instagram.
Luxury PR media contact:
Amelia Vereb
SweeneyVesty
Amelia@SweeneyVesty.com
212-226-5105