When it comes to luxury marketing creating a campaign around what’s buzzing matters most. The new Miss America for 2015 was recently crowned. The city of New York has much to be proud of because for three consecutive years in a row the title winner is coming from NYC!
Meet Kira Kazantsev who is Miss America 2015! She is a pretty and smart 23 year old who focused on the platform of domestic violence. WOW, what timing to have this as a platform to raise awareness (Ray Rice)… What is pleasing was that Kazantsev addresses the problem of sexual assault in the military needs attention from lawmakers. YES pretty can and a political career could very well be in her future. As the shifting roles of beauty queens and first ladies continue to change…..
Have you thought about what luxury marketing campaigns could tie into the crowing of Miss America 2015? Smart luxury brands can step up beauty products, services, and offerings with campaigns to celebrate the crowing of Miss America 2015. Into luxury fashion? Try blasting some good old fashion red, white, and blue campaigns. Luxury hotels and restaurants can even create special V.I.P offerings centered around red, white, and blue!
Keep luxury marketing relevant by launching campaigns that are also trending in the media. This is a great solution to reach wealthy consumers and sell more luxury goods, products, and services faster.
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