Today in the world of PR online publicity has become just as important as offline publicity. Marketers know that making Google News is important, getting news stories picked up on top search engines not only creates free publicity but also drives more web traffic.

Launching PR campaigns that increase SEO rankings is a method of survival. Competitors are racing to leverage online publicity. Smart marketers understand the importance of measuring their online success and how to spy on their competition as well.
Here is an excellent guide to measure online success:

1. Statbrain – Using several sources, Statbrain’s algorithm computes the number of visitors to a website based on offsite factors like backlinks, Alexa Rank etc.

2. AideRSS – Find out which of your competitors’ blog posts and topics are engaging people. This should provide you with a list of topics you should be covering.
3. Xinu Returns – Xinu Runs a report from multiple sites to tell you how well a site is doing in popular search engines, social bookmarking sites and other technical details. How well are you stacking up against your 5 biggest competitors?
4. Google Trends For Websites – Enter up to five topics and see how often those topics been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.
5. Microsoft’s Search Funnels – Customers often perform searches by typing related keywords in specific sequences. This tool helps in visualizing and analyzing the customers’ search sequences.

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