MC Mosnar Communications

Despite what you hear those who have money are still spending an abundance of it. And those who wish to keep up with the Joneses are still finding money to do so. So what on earth could you be doing wrong you wonder? Well, very few luxury brands are figuring out how to survive the …

Hillary Clinton proves once again that she is resilient to bad press and maybe also married to it. Even though she was accused of losing her cool because she thought that a Congolese student using a translator elected to ask her about “Mr. Clinton’s” thoughts on the Chinese trade deal with the Democratic Republic of …

If you think that luxury blogs see your luxury brand as the most amazing and hottest in your pitch you are already off to a very bad start. Generally, most luxury brands lack getting coverage in luxury blogs because they don’t know how to be newsworthy in their pitch. Plus it takes much more than …

Luxury spas can make a lot of money now that Kim Kardashian and Paris Hilton are BOTH blonde. Kim proves that she can create publicity for just being Kim, just like Paris does. While the former BFF may not be hanging out anymore the blonde PR storyline is just too tempting to pass up. Every …

I still strongly believe that sale is a bad four letter word for luxury brands. Despite the many luxury retailers constantly having sales and discounting. For luxury brands to sustain it still takes building brand credibility. This means that luxury brands must turn up their publicity volume. So how can a luxury brand avoid having …

This week was all about being rare! Luxury is exclusive and being rare is a major attraction for a selling point. Christie’s has done it again, always raising the bar and standards for promoting luxury auctions. All eyes will be on Christie’s fall Hong Kong sale that is set for December 2009. The object of …