PR What’s Out, What’s In, What’s New 2008

1. What’s Out? Expensive Wire Distributions – The days of paying for expensive press release wire distribution services are out. Today many free wire distribution services offer the same exposure as paid for press release distribution services. Try http://www.pr-inside.com/ , http://www.pr.com/ , or http://www.prlog.org/ all of these services offer free press release wire distribution services.

2. What’s In? Social Media Networking – It has now become just as important to create a name for yourself online as well as offline. Writing promotional articles, joining online communities (YouTube, MySpace) etc.

3. What’s Out? Faking Hype – Adding fake hype to a news story or tip to receive publicity is out. Find a true newsworthy storyline oppose to adding fake hype.

4. What’s In? Stronger Media Relationships – It will be more important than ever to secure and build stronger media relationships.

5. What’s New? PR Industry Co-opting – Form alliances with others that add value and help you to gain stronger media exposure.

6. What’s New? DotMobi Mobile PR – Utilize mobile communications to connect and gain exposure. Implement mobile websites for cell phones and mobile email communications.