In two phases Renault will launch its luxury brand Initiale Paris… Renault currently uses the name Initiale for a trim level that indicates a well-equipped range-topping model from Renault’s lineup. Concept Initial was also the name of a concept car from 1995 which previewed a lozenge-badged flagship sedan. In May Tavares also announced that Renault plans to revive the Alpine brand, releasing a teaser video for the Alpine A110-50 concept.
Phase One
The first phase the car maker will add premium content to its volume models and change their design to sell them under the Initiale Paris name. Citroen, Renault’s French rival, already does this with its upscale DS range.
Phase Two
the second phase Renault will create models especially for the Initiale Paris subbrand to make it a stand-alone brand, exactly what Nissan did with its Infiniti luxury marque.