To capture attention of luxury car consumers BMW AG’s is sending a strong luxury PR message. Announcing plans to enter the South American market next year for the ultra-luxury Rolls-Royce brand.
Timing could not be better with the increasing demand in the luxury sector for ultra luxury products and goods.
“Brazil and Chile have seen impressive economic growth, with an increasing demand from discerning customers for pinnacle luxury products,” Rolls-Royce brand chief Torsten Müller-Ötvös said in a statement.
“Rolls-Royce is growing very successfully in a number of fast-growing emerging markets and it is therefore appropriate that we have a strong presence in Brazil and Chile,” he said.
– The Via Italia Group is Rolls-Royce Motor Cars’ appointed future dealer in Brazil.
– Williamson Balfour Motors, a member of the Inchcape Group, is Rolls-Royce Motor Cars’ future dealer in Chile.
– Both are working towards full dealership openings in March 2012.
-Frankfurt Bureau, Dow Jones Newswires; 49-69-29725-500