SKII launches new Limited Edition Holiday Collection of Facial Treatment Essences and honor Priyanka Chopra and Olivia Palermo, inspirational women who have changed their destiny. Inspired by the brand’s global #ChangeDestiny campaign that challenges the belief that destiny is set at birth and celebrates women who have gone beyond limitations to pursue their dreams and shape their own best destiny.
SKII
For more than 30 years, SK-II has touched the lives of millions of women around the world by helping them to “Change Destiny” through the miracle of ageless skin. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient PiteraTM, a naturally-derived liquid from the yeast fermentation process.
Since then, SK-II with PiteraTM has become a special secret shared by celebrities such as Cate Blanchett around the world, transforming skin along the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience critical to crystal clarity. A leading skincare brand in 13 markets, SK-II continues to deliver the transformative power of clear skin and life through well-loved products including the Facial Treatment Essence, R.N.A.POWER and GenOptics Aura Essence.
Visit SK-II.com to learn more about the Limited Edition Facial Treatment Essence Holiday Collection and SK-II’s commitment to empowering women with the promise of beautiful, crystal clear skin and the confidence to shape their best destiny.
To follow the latest news and in-depth information about SK-II, visit http://www.sk-ii.com/.
The #ChangeDestiny campaign is the result of SK-II’s latest comprehensive research on skin science and shows that it’s never too early or too late for women to take control of their destiny and achieve the beautiful skin they’ve always wanted. To support SK-II’s commitment to empowering women to take control of their futures and achieve their dreams, the honorees lent their own incredible stories of change, including awarded actress, Priyanka Chopra.
Other industry influencers were in attendance, including WeWoreWhat.com founder Danielle Bernstein who took over SK-II’s Snapchat for the event. Having been a fan and partner of the brand for several years now, Danielle was excited to support SK-II again on such an impactful initiative.
The event revealed the three new SK-II Limited Edition Holiday Facial Treatment Essences, each dressed in a beautifully crafted design inspired by traditional Japanese marbling, Suminagashi, or “floating ink” in Japanese. The art of Suminagashi was chosen for its powerful philosophy which states that there is no wrong drop; each dot and swirl come together to create a unique art piece. Designed in red, blue and green, this art transforms SK-II’s iconic Facial Treatment Essence into the season’s must-have gift. One that serves as a reminder of one’s power to paint their own path, in the same way that the simple ink and water of Suminagashi art can be transformed into a beautiful masterpiece, one drop at a time.
Containing over 90% Pitera™, the signature ingredient in all SK-II products, the Facial Treatment Essence is essential to any skincare regimen, especially over this holiday season, for beautiful, ageless skin throughout the year-end festivities and into the new year.