SKIMS Mens ushers in a new era of comfort, style, and fit for men, offering a range of technically constructed briefs, ultra-soft boxers, and the most comfortable tanks and tees ever created. Rooted in the core principles of comfort, fit, and unrestricted movement, SKIMS Mens provides the foundational layers that empower every man to face any challenge with unwavering confidence and ease.
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(MC MosnarCommunications.com Luxury Press Release) — SKIMS, the renowned brand that redefined women’s underwear, is set to make an indelible mark in the world of men’s fashion with the official launch of SKIMS Mens.
The brand announced this groundbreaking expansion, accompanied by an All-Star campaign featuring football legend Neymar Jr, 2022 NFL Defensive Player of the Year Nick Bosa, and NBA All-Star Shai Gilgeous-Alexander. Captured by the talented Donna Trope, each iconic athlete embodies excellence through their diverse backgrounds, distinctive personal style, and remarkable ability to connect with audiences beyond the realm of sports.
Kim Kardashian, Founder and Creative Director of SKIMS, expressed her excitement about this significant milestone, stating, “The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody. To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star, Shai Gilgeous-Alexander, and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women. I am incredibly excited about this next chapter for SKIMS and cannot wait for everyone to experience our amazing range of products.”
The decision to enter the men’s apparel market was reinforced by the growing number of men who have already embraced SKIMS’ existing product offerings, with men accounting for over 10% of SKIMS’ existing customer base. As the brand ventures into the $111 billion US men’s apparel market, it aims to seize the opportunity to reach new demographics and disrupt new categories for the next generation of consumers, according to Jens Grede, CEO & Co-Founder of SKIMS.
For its debut release, SKIMS Mens introduces three distinctive collections:
- Cotton: An essential collection crafted from a soft, mid-weight cotton blend with built-in recovery for comfortable, everyday wear.
- Stretch: A foundation collection that never loses its shape, featuring lightweight and ultra-soft garments constructed from maximum-stretch fabric for the perfect fit, every time.
- Sport: Designed to enhance performance, this collection of lightly compressive base layers is engineered to sit seamlessly under workout clothes for maximum comfort and support.
SKIMS Mens will be exclusively available for purchase on SKIMS.com. The collection comes in sizes XS-5X, with prices ranging from $16 to $54 for individual pieces and $42 to $98 for packs.
Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is a solutions-oriented brand dedicated to creating the next generation of underwear, loungewear, and shapewear, setting new industry standards by providing solutions for everybody. From technically constructed shapewear that enhances curves to underwear that stretches to twice its size, the brand’s mission is to continually innovate and advance the industry.
SKIMS products are available for purchase through its official website (SKIMS.com) and select partnerships with esteemed retailers such as Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, KaDeWe, Holt Renfrew, and David Jones.