Alibaba’s Luxury Pavilion is now bridging a designer fashion trustworthy zone that Amazon hasn’t developed yet. The success of Alibaba’s Luxury Pavilion will likely prompt more luxury brands to sell on their platform. Luxury Pavilion Luxury Pavilion is available only on Tmall, a B2C marketplace for retailers. There are an estimated 14,500 brands (luxury and non-luxury) …
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Showing: 1 - 2 of 2 Articles2016 Top Five Strategies For China Digital Luxury Promotions
Luxury brands learned a lot from 2015 and now that 2016 is about to be in full swing “digital marketing” is high on the rise. It’s important for top ultra luxury brands to improve their digital marketing strategies if they want to market effectively to China. Luxury Society held their Digital Luxury Keynote event that …
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