Luxury Brand Digital Marketing Portal
2017 Porsche Panamera world premiere in Berlin accompanied by a spectacular display of lights, music and choreography. Over 300 international media representatives – as well as guests from business, sports and the entertainment industry – were able to view the second generation of the sports sedan for the first time. The new 2017 Porsche Panamera, which has …
photo credit Bentley Flying Spur V8 Exotic vehicles, Wolfgang Puck, and high fashion set to launch event unlike any other…. “There’s not a collection of vehicles like this in one room anywhere else in the world,” said a beaming Scott LaRiche, chairman, NAIAS 2015. “This is an event unlike any other.” The North American International Auto Show …
When you think of the top selling luxury SUV, maybe Acura is not a first or second thought. However, Acura’s MDX is now the top selling luxury SUV ever beating out some big name rivals to take this honor. What luxury brand marketing lesson can we learn from their success? First, Acura reports they sold 692,710 MDXs since …
Porsche Cars North America, Inc. (PCNA), the exclusive U.S. importer of Porsche sports cars including the Macan and Cayenne SUVs and the Panamera sports sedan, announced it has once again set an all-time U.S. sales record, with 42,323 cars sold in 2013 (plus 21 percent over 2012). The previous record year for Porsche in the …
Does India's Tata Motors know something that other luxury car brands are missing out on? Maybe introducing affordable luxury concepts can add value for the demand of luxury cars. It sounds like a safe bet to enter a marketplace of successful entry level luxury. A challenge to BMW, Audi, and Mercedes-Benz with the entry of …
Toyota’s entire lineup of 2013 model-year vehicles is expected to retain the greatest amount of its original value after the initial five years of ownership. The luxury brand with the same claim is Toyota’s more refined sibling, Lexus. Both Toyota and Lexus earned the Best Resale Value Awards’ highest honors – Best Resale Value: Brand …
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