Browse Tag For

NetBase Study

Showing: 1 - 1 of 1 Articles

NetBase Study Evaluates Luxury Brands Social Media Perception

photo credit Tory Burch Resort 2015 If it is true that theory guides research “which it is” every luxury brand should evaluate their social media perception. It’s still a major debate among luxury brands “to do social media” or not. I must first personally express that paid social media influence never returns the same brand awareness …