Before Oprah, Twitter was really BIG. However, after sitting down with the Queen of Media A.K.A Oprah, Twitter is now gigantic. Put it this way, just by landing a visit on Oprah’s stage Twitter may go down in history as the coolest and most known technology brand ever. Joining Google, LOL.

What does this mean for technology PR? Get ready for luxury technology PR to be the next hot demand. It is very important that tech brands leverage brand awareness and creditability. Especially, now that the economy is in a slump tech PR will be an essential branding tool.

How can technology brands survive the economic recession?

It will be critical for technology brands to develop strategic PR campaigns targeting luxury lifestyle audiences. Luxury is a perception and during economic downtimes technology brands will have to extensively communicate with target audiences to influence what they want the perception of their brands to be.

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