Fashion PR for luxury brands is always closely linked to the influence of their luxury brand Ambassador. How influential a model is today will also influence what consumers will buy. Generally, top luxury brands have big budgets to afford hiring models who are at the top of their game. One key factor for fashion fall/winter campaigns 2015 is selecting luxury brand ambassadors with strong social media influence. To land even a modeling gig today models must have no less than 10,000 Instagram followers.
Luxury Brand Ambassadors
Making social capital even more profitable than traditional beauty or skill. Wondering how Kendall Jenner got to be the “IT Girl for fashion PR” as a brand ambassador? Kendall is only following around 163 people on Instagram and has over 34.4 million followers. Her social capital is major and makes her the ideal luxury brand ambassador for a cult of Kardashian-Jenner copycats. A luxury marketing promotional tactic to attract more customers to want to buy the Jenner lifestyle.
Kendall Jenner now even has Instagram’s most-liked picture:
When scouting for a luxury brand ambassador it’s very important to understand the benefits the person will add for a brand. It should not be only just about their social capital and how many followers they have. The relationship is a partnership win-win factor and the lifestyle of the luxury brand ambassador is what the brand attaches their values and beliefs. It’s essential the ideal customer the luxury brand hopes to attract and lifestyle appeal.
Top Women’s Fashion Fall/Winter Campaigns
This is a countdown list from JustLuxe of top 19 women’s fashion fall/winter campaigns featuring the best models in the business. All which also have some major rank for social capital.
photo credit Versace
photo credit Rag & Bone
photo credit Public School
photo credit Oscar de la Renta
photo credit Dior
Photo credit MSGM
photo credit Moncler
photo credit Chanel
photo credit Miu Miu
photo credit Jason Wu
photo credit Balmain
photo credit Givenchy
photo credit Max Mara
photo credit Isabel Marant
photo credit Chanel
photo credit Burberry
photo credit Missoni
photo credit Moschino
photo credit Versace
photo credit Gucci
If you would like to work with MC MosnarCommunications.com on consulting for luxury PR media campaigns please contact us in confidence to Ann Lane via ann@mosnarcommunications.com.