A new signature celebrity fragrance is coming to the luxury perfume celeb market. And not just ANY celebrity signature stamp this time! You guessed it Beyonce Knowles is getting her OWN celebrity fragrance.

While Beyonce has loaned her FACE for perfumes from Tommy Hilfiger and Giorgio Armani this time around Beyonce will endorse her own celebrity fragrance. Beyonce has an agreement with Coty for a Beyonce fragrance that will launch next spring.

How will Beyonce impact the celebrity fragrance market? Does adding a celebrity face to a fragrance make the brand more luxury?

Britney Spears continues to thrive from her celebrity fragrance line. I wonder will Beyonce be able to do the same. True Beyonce has a large fan following but maybe the surplus of celebrity fragrances is just too much. What do you think?

Leave a Reply