Best Luxury Automotive Marketing is the fuel that drive luxury automakers to the number one position. There is always lots of competition among luxury car automakers to local dealerships. The main biggest reward is claiming the “number one” spot as the “top most wanted luxury car brand” in the world.
This status to be number one comes with a very expensive “luxury automotive marketing” price tag. Which is why luxury car brands spend immensely when it comes to sponsored events and hosting exclusive parties.
Best Luxury Automotive Marketing Guide 2017
This is where experienced “automotive marketing companies” can help luxury automakers and dealerships position themselves to claim the global number one spot. For the coming year in 2017, expect the interest in automotive digital marketing to skyrocket in the luxury car industry. As digital marketing will explode for the coming year and beyond.
Reviewing data from think with Google luxury automakers and dealerships can sell more luxury cars using digital marketing efforts. The average luxury car shopper is a male and his lifestyle interest prompts his buying decision.
Luxury Automotive Marketing Search Interest
- Which Car Is Best?
- Is It Right For Me?
- Where Should I Buy It?
Creating digital marketing campaigns centered around automotive marketing search interest will drive revenue demand.
Identify Target Audience
- 76% Of Luxury Auto Shoppers Are Male
If men are the top luxury auto shoppers, luxury automakers and dealerships must be present where men are going to reach this audience.
Target Age Groups
- 13% male luxury automotive shoppers are 18-24
- 18% male luxury automotive shoppers are 25-34
- 21% male luxury automotive shoppers are 35-44
- 19% male luxury automotive shoppers are 45-55
- 15% male luxury automotive shoppers are 65-55
- 14% male luxury automotive shoppers are 65 or older
Meet Relevance Demand
Top auto brands searched for by luxury automotive shoppers online.
- Aston Martin
Top auto models searched for by luxury automotive shoppers online.
- Acura RLX
- Cadillac ATS
- BMW 3 Series
- Infiniti Q50
- Jeep Patriot
Engage Lifestyle Interest
Luxury automakers and dealerships will need to include lifestyle interest in automotive marketing campaigns. Implement top hobbies into the buying funnel to target luxury automotive shoppers.
- Mixed Martial Arts
Now it all makes sense for the reasons why “luxury automakers” implement outdoor activities into their digital marketing campaigns. Focusing on top lifestyle hobbies can attract luxury automotive shoppers to buy luxury cars.
Target Top Locations
Luxury automakers should engage heavily by targeting primary locations of luxury automotive shoppers.
- New York, NY
- Los Angeles, CA
- San Francisco – Oakland San Jose, CA
- Atlanta, GA
- Washington, DC (Hagerstown, MD)
- Dallas – Ft. Worth, TX
- Houston, TX
Automotive Advertising Agency
The Automotive Advertising Agency – An multi-cultural, full-service, creative advertising agency that fully understands the importance of moving metal. They can identify market growth opportunities for your dealership or LMA. Develop a comprehensive strategic marketing plan that is designed to help you sell your inventory. Have helped over over 133 tier 3 and tier 2 clients win big. They bring to the table decades of combined experience in broadcast television, cable, radio, Spanish language media, internet marketing, brand development, public relations, digital media and advertising. Their creative team will craft a customized message that will enhance your market positioning and increase your profitability.
Moore and Scarry Advertising – The largest agency in Southwest Florida. Boasting 21 Telly awards and multiple ADDYs, their full-service advertising and audiovisual production capabilities are industry proven. 100% dedicated to your automotive retail business. With years of experience serving clients and delivering results in a specific industry, no other agency understands you better.
Ross/Madrid Group – Offer senior partners, writers, designers, developers and strategists that devote their collective creative energies to positioning their clients for success in today’s evolving global luxury market.
Expertise: Creative partners with Maserati North America
Since 2006, Ross/Madrid Group continues to achieve measurable success with the Italian manufacturer of sports and luxury automobiles. Launched the GranSport, Quattroporte, and GranTurismo series to great acclaim in the United States. How? using their unique ability to be as nimble and fast as a Maserati—while offering great value—is just part of the story.
Kahn Media – An Southern California based agency specializing in automotive public relations, social media marketing, brand management and content creation.
Team One – Known for expertise in automotive, an full-service marketing communications agency specializing in launching remarkable work for premium, luxury and aspirational brands. A proven ability to turn challenger brands into market and industry leaders and to create brand platforms that differentiate their clients from their competition while delivering against key business goals. Integrated approach to creating multi-channel campaigns makes marketing budgets work harder, while fostering creativity, innovation and consistency of message.
Expertise: Lexus NX for Facebook 1000 To 1 campaign.
- Adweek Media Plan of the Year: Best Use of Data
- AME Award
- ECHO Award
- Facebook Creative Award
- World Luxury Award: Gold