Experiential Marketing “EM” is a luxury branding evolution also known as “engagement marketing” exploding in the luxury industry. This is a different kind of “direct marketing strategy” through advertising engagement to influence by encouraging participation or inviting the luxury consumer to engage with the luxury brand. Where EM differs is that rather than looking at luxury…
Luxury brands can increase revenue earnings immensely this holiday season! To benefit from creating a “Luxury Holiday Digital Gift Guide” luxury brands need to make sure they implement the “best strategies” to attract luxury shoppers. Luxury holiday digital gift guides are amazing for growing online revenue very fast. Would you love to strengthen the digital media…
Would you love to know how-to become a luxury blogger? When blogging about luxury goods, products, and services your initial “setup and monetization strategies” will determine the level of success outcome. The value of an influencer inventing their “digital creative space ecosystem” proves that being profitable as a blogger still can exist today. However, why…
When it comes to attracting wealthy clients there are five skills to live by. For every entrepreneur who wants to attract wealthy clients the secret success is in providing solutions that solve lifestyle problems first. Where most luxury brands go wrong is that they tend to think pricing is what makes a product a luxury…
Are you struggling to sell luxury goods products and services? The problem is likely your branding approach for understanding rich buying habits. When we consult luxury car brands, realtors, boutiques, businesses, etc the key to solving their biggest revenue problems is first educating them on why rich people spend money on luxury goods….Which has less…
If you want to move luxury fashion you might be overlooking the best platform to make it happen. Amazon is so much more than many people might think when it comes to selling upscale fashion…Luxury brands for some reason just still don’t get the value of the Amazon marketplace. This presents a golden entry opportunity…