Content marketing is the hottest trend when it comes to luxury marketing. If you still don’t have a blog or portal where you engage luxury consumers, right now is the best time to get started. Westfield owns and operates 38 shopping centers in the U.S. launched its own style blog. Which will be curated by a collection of the industry’s top tastemakers and special guest editors from design, film and television, music and retail.
The Westfield Style features an insider take on trends, behind-the-scenes coverage of special events and all the latest in beauty and fashion. From street style photo features to insider “how-to’s” like Bloomingdale’s tips for the perfect red-carpet lips, the blog is designed to promote the fashion and lifestyle taking place at Westfield centers nationwide. The blog will also feature on-trend editorial and seasonal themes, such as Resort, Fashion Week, Top Spring Trends, Music, Giving, Summer Destinations, Americana, Film, Top Fall Trends, Flash Forward to 2015, Entertaining and Luxe Holiday.
Photo credit Westfield
Westfield’s U.S. portfolio boasts nearly 7,000 specialty stores, attracting over 400 million shopper visits each year. Westfield’s vast selection of retail partners also benefits greatly from Westfield Style in a number of ways, including branded guest posts, integration with in-center events and quarterly lookbooks.
Westfield Style‘s Spring 2014 lookbook is now live and features inspired ensembles in three main categories: Urban Nomad, an adventurous nod to global folklore and tribal traditions, featuring patterns and bold bursts of color that are softened with meticulous detailing; Into the Pale, with soft pastels and princess-esque accents, a stark contrast to last season’s more masculine trends; and High Performance, an homage to all things sport, from hoodies and jackets to satchels and flats.
This industry-leading initiative connects trend-seeking shoppers with a carefully selected collection of the top runway-to-retail trends—and lets readers know exactly where to shop them. The content on Westfield Style covers a cross-section of styles and demographics. Influencers have included Rumi Neely of Fashion Toast, Keiko Lynn, Dianna Baros of The Budget Babe, Hasti Kashfia of MODE Bay Area and Kate Powell of Kate Powell Styling.
The content on #WestfieldStyle is promoted to more than 320,000 opt-in email subscribers, in addition to over 1.6 million Facebook fans, and is shared via Twitter, Instagram and Pinterest. Readers can also sign up for email updates to have the latest content sent directly to their inbox. In the first few months since its soft launch, Westfield Style has received more than 202,000 unique visits to date and is continuing to grow at a rapid rate.