Do you have a Tumblr account for your luxury brand? Well, The Ritz-Carlton Hotel Company, L.L.C. recognized that Tumblr will provide a unique approach to their social media channel for long form storytelling, bringing their number of branded social media channels to a total of twelve.

The Ritz-Carlton of Tumblr … Taking a journalistic approach to content, this Tumblr page takes consumers on a voyage of discovery to some of the most naturally beautiful resort destinations in the world. It also brings a new dimension to the portfolio of Ritz-Carlton social media channels in an environment where consumers don’t need to be a Tumblr user to have the benefit of consuming content from pages that feature curated stories and experiences.

The Ritz-Carlton LogoPhoto credits The Ritz-Carlton Hotel Company, LLC.

According to Ed French, Chief Sales & Marketing Officer, The Ritz-Carlton relates by using Tumblr they will have an opportunity to create exciting, immersive, digital experiences that bring to life the promise of an escape; a retreat to a sanctuary we all dream of.  Through Tumblr, The Ritz-Carlton will continue to deepen digital connections with global travelers.  Their purpose for Tumblr is to establish more meaningful relationships and share all they have learned about the world of travel and discovery. The  Ritz-Carlton will use video and beautifully written journal entries.

The Ritz-Carlton Reserve Dorado BeachThe Ritz-Carlton Reserve Dorado Beach

This is a major sign that luxury hotel brands are focusing on content marketing to reach target audiences. Other luxury brands should implement these same strategies. 

The special collection of Ritz-Carlton Reserve resorts feature secluded, relaxed and intimate settings that weave indigenous flavors with highly responsive, individualized service saved for the most discerning travelers seeking a personalized yet private escape.  Ritz-Carlton Reserve has been created for those who appreciate an exotic sanctuary tucked away in the most exquisite corners of the world.

Two luxury Reserve resorts are currently open; Phulay Bay, Thailand and Dorado Beach, Puerto Rico. Ubud, Bali will be the next Reserve property to open in late 2014.  The Tumblr page also features general information on upcoming Reserve locations in Muscat, Los Cabos and Tamuda Bay.

Follow The Ritz-Carlton Tumblr via

Leave a Reply