Gucci Stories Winter 2016

Gucci stories take us far away for winter 2016. Featuring psychedelic scenography that is echoed in the energy and decoration in Alessandro Michele’s collection. Wandering from tea houses to pachinko parlors with carefree abandon, the Gucci kids collide with the chaotic lights and sounds of Tokyo! Gucci Stories Winter 2016 Top trending luxury digital media on Gucci: …

The RealReal SoHo Pop-up Shop What’s Inside

The RealReal selected SoHo neighborhood of New York City for its first-ever pop-up shop! For the first time luxury shoppers will be able to take part in a beautiful brick-and-mortar experience, unlike peer-to-peer consignment sites. Why The RealReal is unique is because they take possession and authenticate all items prior to sale and thus, is able to…

Coach 75th Anniversary Party Insider

Coach lived up to their reputation as America’s original house of leather for their 75th anniversary at New York City’s Pier 94 with a dual-gender runway show and party featuring musical sets by guest DJs Lolawolf and Mark Ronson. Coach was founded in a small Manhattan loft by six artisans with a simple goal: to create beautiful, functional…

Luxury Advertising Creating Controversy Branding

Luxury advertising is pushing limits to challenge fake news stories, introducing controversy branding. So it appears that “controversy branding“ is a real big deal in luxury advertising at the moment and many emerging luxury brands can even use it to capture brand awareness engagement. Luxury Advertising French luxury brand Yves Saint Laurent enforced controversy branding…