With Beyonce and Jay Z hitting up Iceland in celebration of Jay Z’s 45th birthday earlier in the month, new demands for winter romance is high for couples. This is the perfect time to serve up luxury marketing for winter romance getaways, fashion, style, guides, and more.
The UGG® brand (UGG) which is a division of Deckers Brands is making the debut of its Winter 2015 “This Is UGG.” brand marketing campaign starring supermodel Chrissy Teigen and DJ Jack Guinness. For the latest iteration of “This Is UGG.” – a campaign designed to develop an emotional connection with consumers that transcends any specific product – UGG took to the pristine snowcapped mountain peaks of Iceland for a breathtaking experiential journey to develop an emotional connection with the consumers to present our extensive winter product – a fashionable line that infuses the most innovative weatherproof, waterproof and water-resistant technologies. The multi-media, cross-channel campaign, which will run through February 1, 2015, will leverage this storytelling platform to illustrate how UGG products “Feels Like Nothing Else”.
UGG Australia’s Winter 2015 Campaign
In the spirit of “This is UGG.” Teigen and Guinness, who have catapulted themselves to notoriety by being “plugged in,” were asked to do just the opposite – unplug in order to reconnect to their experiences, environment and themselves. The campaign follows a story of meaningful moments that capture a feeling. From discovering local treasures to reflecting on a snow-topped glacier, Chrissy and Jack embrace their experiences and radiate emotion that mirrors what the UGG brand is all about — a comfort and ease that “Feels Like Nothing Else.”
The new collection highlights fashion-forward weatherproof, water-resistant and waterproof styles fit for blizzards, thunderstorms and everything in between.
Winter 2015 – Women’s collection highlights:
- A contemporary take on a classic silhouette, the Emalie boot fuses waterproof leather with a water-repellent wool blend forming a protective cover for feet, while the Simmens boot incorporates a textured, water-resistant shaft and a soft, cozy lining to keep feet warm and comfortable.
- Chartering bold new territory, sumptuous sheepskin is fixed to cuff the Patten‘s water-resistant Silkee suede in rugged-riche style, while a luxurious, natural wool lining keeps feet warm and dry.
- Renowned for its bar-raising blend of fashion and performance, the Adirondack Boot II features waterproof full-grain leather, cozy lining and cuffable suede shaft. And an UGG®-exclusive Vibram® outsole on the Adirondack Boot II stands up to snowy weather in style.
Teigen radiates an unexpected outgoing personality with a passion for adventure. For “This Is UGG.”, Chrissy unveils her most natural side, indulging in her interest for unique foods and beauty. In an exclusive video, “Soul Food,” she reflects on slowing down to appreciate life’s small moments:
“Life goes by so quickly so it is really important to create time and space for yourself. Sometimes you have to think of your surroundings and how blessed you are: Close your eyes, take it all in and be in the moment. In Iceland we were surrounded by so much beauty and so much simplicity— it’s just food for the soul.” – Chrissy Teigen
Winter 2015 – Men’s collection highlights:
- Oiled suede complements the waterproof leather in the Munroe, creating a durable style with a contemporary feel. Fully lined in luxurious, natural wool, this rugged boot is cold weather rated to -4 degrees Fahrenheit and equipped with an exclusive Vibram® outsole.
- The shorter iteration of the iconic classic, the Classic Mini Deco serves as a perfect alternative for warmer climates, elevated stylistically with sophisticated stitching at the heel counter. Showcasing all the characteristics of the Classic Collection, this boot keeps feet dry and comfortable with a moisture-wicking interior.
- Crafted to handle the harshest winter elements, the men’s Butte pairs understated style with stay-dry technology. Cuffable, waterproof leather and nylon are finished with an exclusive Vibram® outsole and moisture-wicking lining to offer the warmth and dry comfort characteristic of classic UGG boots.