October 2009

This is the strongest warning that social networking is taking over marketing promotions. And if you are still not social networking you better start ASAP. No matter how strong your brand is or how long you been around without social networking you may not be able to sustain. Coca-Cola is no fool and plans to …

The hottest trending Twitter topic is Kanye West is dead! Not actually but everyone on Twitter is sending him well wishes to rest in peace. Is this a publicity stunt to make everyone care that Kanye West is not actually dead? Publicity stunts are risky and this one is the most daring of them all. …

Google has made it a little easier when someone Google your name. Well in a social way that is. Now you can create what public profile you would like people to know on Google. An actual resource to brand yourself in a positive light! You’re the author so go ahead toot your horn. Create a …

All the headlines today are focused on the big luxury brands and mainly on the failure of major luxury brands. However, the luxury market is strongly supported by producers of high-end products operating on a much smaller scale than powerhouses. These are the companies that supply high quality luxury goods and services that support the …

So many luxury brands are debating to cut, keep, or reduce PR services. While some luxury brands even feel that because they have achieved strong brand awareness it is fine to cut PR services. You know just for a little while until the economy turns back around. After all do they really need public relations …