Luxury Brand Digital Marketing Portal
Is Beyoncé pregnant? If the A-List celebrity is pregnant again with her second child from husband Jay-Z their social media equity will become even bigger. Baby luxury items and gifts will skyrocket celebrating the second child of Jay-Z and Beyoncé …. On April 4, 2008, Beyoncé and Jay Z were married without publicity. As of April 2014, …
As collaborations seem to be the big winner these days for luxury branding by becoming the “new black” when it comes to marketing strategies. But are luxury brands entering relationships with sustainability in mind? If not the end results can be very harmful to their brands down the road. The icon Birkin bag fallout is …
Usually, even when an A-List celebrity can’t dance in the music world typically the celebrity will be able to sing really, really well…When it comes to branding these days “dancing” is something that sells and even goes viral faster. So when we learned that Stuart Weitzman was highlighting Gisele Bundchen as a dancer in their first ever …
Understanding how to target India’s thriving luxury market is greatly driven by their buying behavior. Exactly who are “India’s super rich” anyway? Luxury brands know their target is to reach India’s rich dispersed across the country’s smaller industrial cities. The only problem is that these particular potential wealthy consumers are wary of shopping online. So what’s exactly …
Miss Kylie Jenner just may be the best brand ambassador and ad product collaborator of her generation. Without question Kylie Jenner earns a lot from her collaborations to also support her lavish lifestyle. The media is trending that “it’s good to be Kyle Jenner” … Seemingly a dream come true for all her marketing partners and …
Parlux Fragrances LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987. It holds the licenses for notable fragrance brands including Rihanna, Jessica Simpson, Vince Camuto, Kenneth Cole, JAY Z and Tommy Bahama among others. Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale …
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